Aaron Cook- Director of Ticket Sales and Service

Direct Line: 720-258-3606


As Director of Ticket Sales and Service for the Denver Outlaws, Aaron oversees the ticket sales and service department and is responsible for planning, implementing and executing a tactical ticket sales plan to achieve revenue goals for the organization. On a day to day basis, Aaron develops and maintains strategic relationships with new and existing clients of the Denver Outlaws with an additional focus on new business development for the organization.

Aaron is a sports sales and marketing professional with over 12 years of experience with championship teams in the NFL and NCAA major Division-1 BCS teams in the Big 12 and Pac-12 conferences as well as professional tennis.

Prior to joining the Outlaws in November 2013, Aaron spent five seasons with the Colorado Buffaloes as Senior Account Executive in Corporate Sales & Partnership Marketing focusing on partnership development across all Division-1 sports and working with partners as the Buffs transitioned from the Big 12 to the Pac-12 Conference. While at CU, the Buffaloes won 3 National Championships and 8 conference championships including 5 Pac-12 Championships. Prior to his work with CU, Aaron spent five seasons as Premium Seating Executive with the Denver Broncos Football Club where he was responsible for the sales and service of the Broncos’ premium club and suite season ticket holders. During the five seasons, the Broncos won the AFC West and hosted the AFC Championship game at then INVESCO Field at Mile High. He has also has been a contributor and held positions with the Colorado Crush (Arena Football League) during their AFL Championship season, Kansas State Wildcats during their Big 12 Championship football season and the Kansas City Explorers (World Team Tennis).

In his spare time, Aaron enjoys living downtown, spending time with friends and taking advantage of everything that Colorado has to offer from attending concerts and sporting events to recreation in Washington Park and the great Rocky Mountains.

Education: Kansas State University; B.S., Business Administration, Marketing & International Business

Where’s your hometown? Overland Park, KS

What do you like most about lacrosse? The Corral at Sports Authority Field at Mile High on gamedays

What is your favorite food? Kansas City BBQ - Burnt Ends

What is your favorite movie?TOP GUN

What are your favorite magazines? Freeskier Magazine and 5280

What’s one thing most people would not know about you? I was invited and played in a tryout for the Toronto Blue Jays, Philadelphia Phillies and the Montreal Expos who no longer exist as a Major League Baseball team

What’s your ideal Saturday? Taking in every possible outdoor activity that Denver and Colorado has to offer -- either fly fishing, whitewater rafting, hiking, volleyball, sailing or skiing.

Where in the world would you like to take a two-week-long, all-expense-paid vacation? Sailing and island hopping throughout the Caribbean.

What celebrity would you most like to meet? Jimmy Buffett

Who is your all-time favorite athlete? “The Wizard” Ozzie Smith

Favorite sports teams? Too many to count

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