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Whitman's Sampler Signs on as Title Sponsor of the Mile High Classic

2/2/12 12:00 PM

Whitman's Sampler Signs on as Title Sponsor of the Mile High Classic


Baltimore, Md. – February 2, 2012 –Bob Carpenter, Publisher of Inside Lacrosse Magazine, announced that Whitman’s®Sampler®, America’s best-selling box of chocolates, is the title sponsor of the Mile High Classic.  Fresh for 2012, the Whitman’s®Sampler®Mile High Classic will be played in prime-time on Friday, April 27, 2012 at Sports Authority Field at Mile High, home of the NFL’s Denver Broncos and MLL’s Denver Outlaws. The event will feature a doubleheader of college lacrosse action:

 5:30 pm (MT) – No. 1 Virginia vs No. 16 Penn  (ESPN3)

 8:00 pm (MT) – No. 2 Duke vs No. 5 Denver  (ESPNU)

Inside Lacrosse has established the standard for the promotion of lacrosse with its event properties. These events have brought unprecedented excitement and fan interest to college lacrosse’s regular season. Inside Lacrosse has drawn more than 200,000 fans to its 10 events, including 42,172 fans to two events in 2011.

The Whitman’s®Sampler®Mile High Classic promises a highly-charged night of college lacrosse that could serve as a preview for a future NCAA Championship event to be held in Denver – or anywhere for that matter. This lineup includes four participants from the 2011 NCAA Tournament, three of whom advanced to the semifinals (Denver, Duke and Virginia) including the defending national champions (Virginia). Virginia enters the 2012 season ranked No. 1 in the Nike/Inside Lacrosse Preseason Media Poll, while Duke follows at No. 2, Denver at No. 5 and Penn at No. 16.

“Inside Lacrosse is excited to team up with Whitman’s®Sampler®,” Carpenter said. “For the past six years, Inside Lacrosse has been committed to creating memorable fan experiences with our event properties. Pairing the iconic brand name of Whitman’s®Sampler®with our latest event property is opportunity not only for Inside Lacrosse, but the sport as a whole. For literally a century, the success of the Whitman’s®Sampler®brand has been built on family tradition and a commitment to providing each consumer with an exceptional experience. These qualities are a perfect fit for how Inside Lacrosse presents these signature events to our audience.”

“Whitman’s®and the Whitman’s®Sampler®are thrilled to start a relationship with the great game of lacrosse,” said John O’Hara, Vice President of Marketing, Whitman’s®Candies. “We are a family owned business and not only do we love to watch the game, but we have children who currently play lacrosse at the grade school and high school levels.  Lacrosse is in our blood and we are passionate about it. We look forward to the Whitman’s®Sampler®Mile High Classic. Go Lacrosse and Go Sampler®!”

Tickets On Sale Now for the Whitman’s®Sampler®Mile High Classic

Tickets for the 2012 Whitman’s®Sampler®Mile High Classic are currently on sale. Seating will be reserved for the prime locations at Sports Authority Field at Mile High. Fans are encouraged to make their plans early to secure the best seats.

Ticket prices are: $40 for The Corral (on-field seating); $38 for VIP (First Four Rows); $35 for Premium Midfield; $25 for Sideline Reserved; and $15 General Admission seating behind the cage. Parking can be purchased on game day for $10. A limited number of Field Suites, with seating for a minimum of 10 people, are also available starting at $500. Fans interested in learning more about Field Suites should call 303-OUTLAWS (303-688-5297).

To purchase tickets, call Ticketmaster at 800-745-3000 or log on to Ticketmaster.com. Fans interested in saving on group ticket purchases of 10 or more should call 303-OUTLAWS (303-688-5297). Lacrosse fans can also go online to MileHighLaxClassic.com to find out the latest information regarding the event.

Sweet Suite Sweepstakes

Whitman’s®Sampler®is making it possible for lacrosse fans to attend the event in grand fashion through its Sweet Suite Sweepstakes promotion. One lucky lacrosse fan will receive 20 tickets and the use of a private suite for the evening at the Whitman’s®Sampler®Mile High Classic. You can have the best seats in the house, along with an unbelievable fan experience, thanks to Whitman’s®Sampler®. To learn more about the Sweet Suite Sweepstakes, go the Whitman’s®Sampler® page on Facebook and enter to win.

2012 Inside Lacrosse Events: Konica Minolta Face-Off Classic and Konica Minolta Big City Classic

The Whitman’s®Sampler®Mile High Classic is one of three signature event on the Inside Lacrosse schedule in 2012. The sixth edition of the Konica Minolta Face-Off Classic will be played on March 10, 2012 at Baltimore’s M&T Bank Stadium. The fourth Konica Minolta Big City Classic is a mid-season headliner at MetLife Stadium in the Meadowlands.

Tickets are currently on sale for all IL events. All seating locations at M&T Bank Stadium and MetLife Stadium are reserved for these two events. Lacrosse fans can purchase tickets through Ticketmaster online at Ticketmaster.com or by phone at 800-745-3000. Fans can also visit FaceOffClassic.com and BigCityClassic.com to get the latest news on these events and details on ordering tickets.

2012 Konica Minolta Face-Off Classic (M&T Bank Stadium; Baltimore, Md.) (All Times EST):

  11:00 am  – No. 16 Princeton vs No. 6 North Carolina (ESPNU)

  1:30 pm  – No. 1 Virginia vs No. 3 Cornell (ESPNU)

  4:00 pm – UMBC vs No. 4 Johns Hopkins (ESPN3)

2012 Konica Minolta Big City Classic (MetLife Stadium; East Rutherford, N.J.) (All Times EST):

  1:00 pm – No. 9 Notre Dame vs St. John’s (ESPN3)

  4:00 pm – No. 2 Duke vs No. 7 Syracuse (ESPNU)

  6:30 pm – No. 6 North Carolina vs No. 4 Johns Hopkins (ESPNU)

Inside Lacrosse Event Sponsors

Joining Inside Lacrosse and Whitman’s®Sampler® to present its signature events in 2012 are: Konica Minolta, Warrior, Brine, ESPNU, Smucker’s, CyberCore Technologies, Gait Lacrosse, Easton Lacrosse, Reebok and Maverik.

About Russell Stover Candies

Celebrating 100 years, the Whitman’s®Sampler®has never faltered from its No. 1 position as America’s best-selling box of chocolates. The familiar yellow, cross-stitched box filled with mouthwatering chocolates is a traditional gift for consumers around the world.

In 1993, Russell Stover Candies purchased Whitman’s® Candies, one of the crown jewels of the candy industry. The Whitman’s®Sampler®is the company’s best-selling single assortment. Russell Stover Candies may seem quiet and unassuming, but it has grown into the nation’s largest manufacturer of boxed chocolate. Its three brands — Russell Stover, Whitman’s®, and Pangburn’s — account for more than 60 percent of all boxed chocolate sales in the United States. Russell Stover Candies is the third-largest U.S. chocolate manufacturer behind Hershey and M&M Mars.

About Inside Lacrosse

Inside Lacrosse is the premier media outlet for the sport of lacrosse, covering print (Inside Lacrosse Magazine, Face-Off Yearbook), online (InsideLacrosse.com, LacrosseForums.com, ILIndoor.com, Wingszone.com/nllmb), video (ILTelevision.com and “Inside Lacrosse on ESPN”) and events (Konica Minolta Face-Off Classic, Konica Minolta Big City Classic, Whitman’s®Sampler®Mile High Classic). IL is the online partner of ESPN.com



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